I want to build software because it’s intellectually challenging. And I want to be able to market them and make money from them.

Further, I want to do this without ads. That is, use low-cost marketing. Hence, I made Wraith Scribe — so it can assist me with low-cost, SEO marketing.

The problem is, there’s many channels for low-cost, organic marketing:

  • Tik Tok
  • YouTube
  • Facebook Groups
  • Reddit
  • Quora
  • Google SEO
  • …And about a million more.

As Alex Hormozi would say:

1 product. 1 avatar**.** 1 channel

But Which Channel?

I have no clue, so I need to experiment with a lot of these. And hopefully the work is logarithmic per channel (i.e. doing 2 channel’s worth of work is less than twice the work of 1 channel).

Coding and marketing takes a long time. So it’s important for me to reason out how I will be doing marketing.

Prior, my marketing strategy is this:

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Just do a lot of reps for everything under the sun. There are 2 major problems with this:

  • What sequence do I do it in? There’s no strategy around that.
  • There’s no way for me to do that much, for just one product as an MVP. And then do it again for another product if it fails.
  • If I “sprint” and spam the same message to a bunch of reddit users and Tik Tok videos, it is just spam.
    • If I have multiple products and spam different products for different niches, I can rotate my messaging and have it look less spammy.

Thus, I can/should still try and do all this volume, per product. But I should probably have more products to rotate so it doesn’t get boring for me (and also for anyone stalking my accounts).

New Strategy

The new strategy will still have Reddit + Tik Tok comment messaging, but not included below. Below just talks about the most time-consuming thing, which is creating content:

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Above, I outline which channel I’ll make content in:

  • TikTok / Youtube Shorts: Same video, same work.
    • Call to action is to read this blog, or to download a free guide. The free guides will generally have an upsell, selling my SaaS subscription.
  • YouTube.
    • Biggest CTA is have them keep watching and build up goodwill.
    • Description will only link to guides and blog posts whenever relevant.
  • Substack + Twitter.
    • Substack reposts on Twitter.
    • But I might have very short thoughts on Twitter.
    • These short content fuels the short-form video + long-form video content.

See what I did there?

  • Google, which is just SEO.
    • I’ll use Wraith Scribe to write blogs directly on my SaaS’s.
    • These serves as guides / positions for expertise so people have more clarity on what that particular SaaS is about and feel more comfortable buying from me.
    • And this serves to drive passive traffic to each SaaS, outside of my video + blog content strategy.

Insight

I’ll need to have more than 1 SaaS for more diverse content.

But I also don’t want shiny object syndrome.

I want to follow “1 product. 1 avatar**.** 1 channel” as closely as possible, while bending / breaking the rules.

Hence:

  • Continue developing Wraith Scribe in the very long term. And improving upon it. This is my ‘main’ / flagship product. I choose this because I am personally my own customer for this product, and this product can help me market all other products. So if there’s 1 tool that I should never give up on, it’s this. I should only switch my ‘main’ product to focus on in the long-term if my assumptions of how useful it is changes. Currently, my assumption is that it literally is the best AI-generative tool for blog posts out there. And Jasper and other popular ones don’t hold a candle to it.
  • Build other short-term products. Like 12 products in 12 months challenge or something like that. This lets me have more enticing / exciting content. And also keeps the building passion alive. There’s also a lot of products I want to see in the world that doesn’t exist, but might not be as useful nor as “valuable” as Wraith Scribe is. So it’s nice to build tools for myself and others that I’ll personally use, from time to time.

Basically, have 1 SaaS that is my ‘main bitch’ that I dedicate my loyalty / time to, and a bunch of other SaaSes that are my side hos that are dispensible, but fun.

But What Content Should I Post?

My pillar content mostly consists of:

  • Documentation (what I’m currently doing). This is the main one because it’s the easiest. Though it may be hard to fit within any specific keywords.
  • Various tutorials / guides / how-tos related to each SaaS.
  • Feature demos for product clarity.
  • Demonstrate expertise in the particular SaaS niche I’m in. Do this by teaching things I am learning on the way.

Highest to lowest priority channels

  1. Substack / twitter. Easiest to maintain. If I miss vids, can always ‘go back’ and redo these. Even podcasts. Etc.
  2. YT shorts + TT. These have much higher leverage cuz it is around the entire brand.
  3. Google: Impacts only 1 product. Can be a huge waste of time if no PMF. But can be very useful if PMF to get passive traffic to scale (with WS’s help).

How do I schedule this?

5 shorts + 1 long / week.

How do i make a habit out of this to be scalable over time?

Increase 1 short/week/mo.

Increase 1 long/week/year (I feel this takes longer to edit).

How do i incorporate each SaaS project to the broader brand?

Show how every product I am building can lead to accelerating output (and hence, more $/hr).

Also, align every B2B product I make to supplement it with Wraith Scribe. All businesses can use Wraith Scribe, so if they use another B2B product I create, it’s likely they can also benefit from Wraith Scribe.

Subject To Change

5 shorts + 1 long video / week is quite an intensive schedule. I might relax this / change this over time. I might also change which channels I post on over time as I get more data and as I hone down on my product, avatar, and channel.